Just as the bed-in-a-box companies are upending the mattress-buying process with lower-cost, delivered-to-your-door alternatives, so have a recent influx of teeth-straightening outfits intent on making bulky braces and endless appointments a thing of the past. But traditional orthodontia is not going down without a fight. Where do you, the consumer, end up in all of this? Read on to find out.
The Cutthroat World of Orthodontic Invisible Aligner Startups
Getting your teeth straightened no longer means paying $4,000 or more and schlepping to a million appointments. Like pretty much everything else being disrupted these days, startups with good funding are here to upend the teeth straightening industry. And they’re not doing it quietly. They have gone head-to-head in legal and public relations brawls with the dental establishment, detractors, and even regulatory and professional bodies as more and more competitors enter the market. Read more…
Publication date: August 8, 2018